Some people think that, from the data point of view, the reason why imported beer has declined in recent two years is that its localization is a factor that can not be ignored. "imported beer opens the magic box of diversification of consumer demand and the ceiling of beer price." According to Fang Gang, an expert in beer industry, the total proportion of "imported beer + niche beer" is expected to reach 15% in the next five years.
Domestic beer and imported beer are busy clearing stock. Can brewed beer enter the market? Industry experts say that China's brewed beer develops at a rate of 30% per year, but there are still gaps in the hygienic environment, equipment and technology. The industry will usher in a standard period of development in the future. Zhu Danpeng said that the development of brewing beer is in line with the steps of the whole market development, but the biggest problem is that the standards and rules for brewing have not yet been promulgated, which hinders the way forward. The view of the industry is that the introduction of standards and norms will promote the further development of the refined beer market.
Fang believes that the speed of Chinese brewing is obviously faster than that of foreign countries. "The first stage of the international mainstream market (that is, the sowing stage) took 30 years, and China has only spent 10 years, and now it is coming to an end." In his view, the next stage of China's brewing beer will be the "golden generation".